Wink & Save a student's sight

 80% of learning is through Vision, if a child cannot see, they cannot learn. 


About Diana

Eyeball doctor turned eyewear frame designer for "Mi Gente". Diana is the Founder of Buena Vista Optical, an award winning South side Chicago eye clinic and Boutique Optical founded as a Labor of love on February 14, 2005.

Diana Says:

"Finding eyewear (eyeglasses) that fit my patients (and myself) was always a challenge in my Chicago practice. My patients predominantly Latinx, Afro-Latinos and African American did not fit in the current eyewear styles. Most eyewear designs in the market are too small or too narrow. Not to mention the colors do NOT complement our gorgeous skin tone." 

Having wider faces & higher cheekbones caused eyewear to slide off their noses and or float on their face. 

I researched and inquired hundreds of frame Manufacturers only to be told: "No. We don't make that. No one wants it, no one buys it" 

Wait... What? I have a practice full of patients that will buy gorgeous eyewear that ACTUALLY fits!

I complained to my husband about the frustration of not finding nice glasses that fit and he replied: "Stop complaining and DO SOMETHING ABOUT IT"

So I did.

"La Vida Eyewear" was born. If manufacturers don't offer or sell it, If you can't buy it, design it! right?

La Vida eyewear is designed for wider faces & higher cheekbones. They're also designed in beautiful colors to compliment our gorgeous skin tones. No more compromising fit for fashion with our smart fit designs. No more glasses sliding off your face, too tight on the sides and in colors that just didn't look right. Now, You can have it all... and a Taco!"

Check out the gorgeous eyewear here:

About Wink-N-Save a Student's sight

Giving back is Important! Studies have shown that if a child cannot see, they cannot learn. Our children and students are our future. Wink and Save a student's sight foundation offers Free eye exams and Free eye glasses for students in need. Do you know a student that needs glasses but cannot afford them?

Share this information with them and have us contact us at 773-863-9234 or email us at 

[email protected]

Vision and Learning