Diana Canto-Sims

Eyeball doctor, turned frame designer, feisty, kick A$$ woman-prenuer, trouble maker and rebel mermaid


Buena Vista Optical

The doors of Buena Vista Optical opened as a labor of love on February 14th, 2005 in the south-side of Chicago, IL.  

Founded by Diana Canto and her devilishly handsome husband Dr. Todd W. Sims. 

Our story has always been to offer our community quality primary eye care and beautiful, stylish eye wear that fits.   We  provide  a complementary personal stylist that pairs you with the most flattering, comfortable specs imaginable. You don't have to compromise fit for Fashion at Buena Vista optical.  Check us out here: www.BuenaVistaOptical.com

Wink and Save

What's not to LOVE about saving ca$hola on gorgeous, amazing,  eye wear, helping a student see and do better in school and look fab while doing it? 

Wink and Save is an exclusive eye wear collection designed by Diana Canto for the sassy and savvy gal that also wants to give back!

Beautifully designed styles that complement your features (yep, no body or face shaming here) at a fraction of the cost and with a wonderful purpose of saving a students sight. Check us out!

La Vida Eyewear

La Vida Eyewear:  The first and only glasses in the World designed for [email protected] by a Latina. 

"Finding eyewear (eyeglasses) that fit my patients (and myself) was always a challenge in my Chicago practice. My patients predominantly Latinx did not fit in the current eyewear styles. 

Having wider faces, higher cheekbones, and flatter nose bridges caused eyewear to slide off their noses, float on their face and the colors did not compliment our beautiful skin tone."

This is why La Vida eyewear was Born.



Buena Vista has complete glasses starting at only $69 and most made in 1 hour. 

You do not have to break the bank to look good!

Style your eyewear

Buena Vista optical offered free styling for your lifestyle, prescription and gorgeous face. Make an appointment today!

Meet Buena Vista Optical Boutique

Our Mission

On a beautiful snowy Valentine's day back in 2005 Buena Vista Optical opened their doors to our community. Both Dr. Todd Sims and Diana had seen how under-served our community was in Eye care and wanted to offer our community a complete eye exam with all necessary testing (including glaucoma testing) for only $25. We felt so yucky about having to charge "extra" for tests that were needed. 

Today, our eye exams are not $25. (bummer, I know). Our state-of-the-Art Electronic Medical record system and testing equipment cost a pretty penny but we know it is priceless to be able to offer a hi tech comprehensive eye examination. 

Our Mission is to help our community See, Feel, Look and Do better. We offer complementary Styling for our patients and educate about the importance of Vision in Learning for a better quality of life. 

We accept most Vision plans including Medicaid. If you are un-insured, we offer a tier pricing so everyone can receive quality eye care.

80% of learning is through Vision. If a child cannot see, They cannot learn. If we can help a child see better, they will do better. After all, Our children are our Future. 

What Our Customers Are Saying

Seriously, this place IS as good as it gets!

I have serious vision problems and I found this wonderful, fun and professional eye-care place to be one of THE best places I have gone to to take care of my vision and eye glass needs.

Jilly J.S.

Connect With Us


6455 S. Kedzie Ave

Chicago, IL 60629


Ph:   (773) 863-9234
Fax: (773) 863-9274
[email protected]