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Diana Canto-Sims

Eyeball doctor, turned frame designer, feisty, kick A$$ woman-prenuer, trouble maker and rebel mermaid


Buena Vista Optical

The doors of Buena Vista Optical opened as a labor of love on February 14th, 2005 in the south-side of Chicago, IL.  

Founded by Diana Canto and her  husband Dr. Todd Sims. 

Our story has always been to offer our community quality primary eye care and beautiful, stylish eye wear that fits.   We  provide  a complementary personal stylist that pairs you with the most flattering, comfortable specs imaginable. You don't have to compromise fit for Fashion at Buena Vista optical.  Check us out here:

La Vida Eyewear

La Vida Eyewear:  The first and only glasses in the World designed for [email protected] by a Latina. 

"Finding eyewear (eyeglasses) that fit my patients (and myself) was always a challenge in my Chicago practice. My patients predominantly Latinx did not fit in the current eyewear styles. 

La Vida eyewear has a collection for wider faces, higher cheekbones, and flatter nose Bridges. We are currently designing amazing petite styles. La Vida is designed in beautiful colors to compliment our gorgeous skin tones. Find La Vida Eyewear at your local Eye care professional or find a location here 

What Our Customers Are Saying

Seriously, this place IS as good as it gets!

I have serious vision problems and I found this wonderful, fun and professional eye-care place to be one of THE best places I have gone to to take care of my vision and eye glass needs.

Jilly J.S.

Connect With Us


6455 S. Kedzie Ave

Chicago, IL 60629


Ph:   (773) 863-9234
Fax: (773) 863-9274
[email protected]





Proud Member of NAWBO

National Association Woman Business Owners